Do it Yourself SEO Analysis

Do it Yourself SEO Analysis

Do it Yourself SEO Analysis. Search Engine Optimization (SEO) is a must for any business in 2020 but is an absolute necessity for a business who is e-commerce based. Search engines are everything for e-commerce; there are no brick and motor locations with illuminated signs on a roadside for them. It is even becoming a…

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Boost Your Local SEO

Content That Will Boost Your Local SEO

If you want to rank higher in your community and the surrounding area, the key is using content that will boost your local SEO. Before we get to content, some basics need to be employed for your content to have an impact on your local SEO. Take a NAP NAP is simply an anacronym for…

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load speed

Load Speed is Crucial to a Website’s Success

Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…

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content marketing and b2b

Content Marketing and B2B

Content marketing is a long-established strategy it has existed in one form or another dating back to the sixteenth century in items such as flyers and handbills. The concept has endured because it works; it’s simplicity itself. Content marketing, as it exists today, began in the late 90s as with the rise of the internet…

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Social Media and WordPress

What You May Not Know About Social Media and WordPress

If your company’s website uses WordPress, and you have various social media accounts, you may think you have everything covered, but there is more to the relationship between WordPress and social media. Everyone understands WordPress is the way of the foreseeable future, thanks to its functionality. Social media marketing has become a prominent factor in…

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Web Hosting for Wordpress

Finding the Right Web Hosting for WordPress

Your company may be like thousands of others and has joined the ranks of WordPress users; then you should consider your web host. The correct hosting for WordPress can either improve or damage things, such as sales and SEO. Although you may not have studied which host to use for word press, it is essential…

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Bolster Your PPC Campaign

Five Tips to Bolster Your PPC Campaign

If your company’s pay per click (PPC) campaign has not been yielding the results, you expected maybe its time to change your strategy.  A sure sign a change is needed is when you bid high on AdWords and get very few clicks. Perhaps its time to shift your marketing tactics. Here are five tips on…

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Benefits of SEO

Are the Benefits of SEO Worth the Risk?

In classic books from The Art of War and Wealth of Nations to the financial advisory websites of today, one thing remains clear, the old saying is true “you have to spend money to make money.” In this case, the money is spent on investment and more specifically, search engine optimization (SEO) When it comes…

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predictive seo

Using Predictive SEO

Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…

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understanding google ads

Understanding Google Ads

Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice. Google Ads is Not Like…

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small business websites

Designing the Ideal Small Business Websites

Small Business Websites. Like many small businesses, you may think you can’t compete with the corporate juggernauts in your field. You conjecture they have the capital to create a smart and quick loading website and you have limited resources. If you feel this way, take heart, you can have an effective website as well. You…

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Using Social Media

Using Social Media to Promote Your Brand

The way customers view a company’s brand has changed significantly during the last twenty-five years. In the not too distant past, the quality of a product was the reason a customer connected with a brand; in the digital age consumers not only want quality but a brand with which they identify.  Image and having a…

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Website Design Planning

Website Design Planning – Three Reasons Why!

Website Design Planning. The old expression measure twice, cut once seems out of place when applied to the concept of web design, but it holds true.  Knowing in advance what your goals and expectations for your website are can save you trouble down the road. So, with that idea in mind, here are three reasons…

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Effective Content Marketing

Effective Content Marketing That Will Drive Traffic to Your Website

You have heard it before “Content is king.” The statement holds true for websites now just as it did a decade ago, with some new frills. Content marketing, at its core, is still about customers returning because they like the content a website produces. Is your website putting forth great content on a regular basis?…

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PPC Campaign

Adjusting Your PPC Campaign for Effective Results

You may think your pay per click (PPC) campaign is going well but is it really? There are a few things you may not have thought about when planning your PPC campaign; overlooked details are the difference between merely connecting with a few potential customers, and having customers ready to buy one of the goods…

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Expanding Your SEO

Expanding Your SEO Past Google

Expanding Your SEO. It’s true Google is still the top search engine on the internet, but by no means should you limit your company’s search engine optimization (SEO) campaign to Google. When it comes to SEO, Google should be your primary focus; after all, it is the way most internet users access the internet. Although…

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SEO Through Link Building

Improving  SEO Through Link Building

SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles…

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Website Maintenance Plan

Why a Website Maintenance Plan is Vital

Why a Website Maintenance Plan is Vital If your business is a startup and you are a smaller to mid-sized company, and your company’s website just went live, you are probably under the impression that you won’t have to deal with it for quite a while. If you are under the impression you can just…

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Negative Keywords

Understanding How Negative Keywords Impact Your PPC

You are probably familiar with using keywords for pay per click (PPC), but did you know about negative keywords and PPC? Understanding how negative keywords can influence your PPC is as essential as knowing what keywords can improve it. Let’s take a deeper look at negative keywords and PPC. Understanding Keywords and PPC If your…

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Make Your Website

How to Make Your Website Awe Inspiring

As the internet continues to expand and develop into a larger and larger marketplace, it means that there are more websites from your competitors who sell the same goods or services as your company. With increased competition, your website must wow customers when they visit. An awe-inspiring site can make your brand stand out from…

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Customer Rate Optimization

Why CRO Matters

Customer Rate Optimization. You are probably familiar with SEO (search engine optimization) and the need for your website to load with blinding speed. Your site may contain brilliant graphics and interesting content that reflects your company’s brand, but none of that matters if you don’t get the conversions you need. Maybe you think this is…

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Keyword Research is Vital

Why Keyword Research is Vital

Keyword Research is Vital. Search engines like Google and Bing have been the way for most people on the planet to search out information for over two decades.  With the advent of smartphones,  laptops, tablets along with the old standby, the PC, there are a plethora of ways people can access search engines. With more…

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SEO Campaign

Examining Your Company’s SEO Campaign

How successful is your company’s SEO (search engine optimization) campaign? Have you noticed an increase in traffic and you’ve been turning visits into conversions? If that is not the case, it may be time to take a close look at your SEO strategy. In its essence,  SEO is making adjustments to the content on your…

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Target Demographic

Web Design for a Target Demographic

If your company wants to sell to a specific target demographic (or niche), such as people who eat organic apples, then it’s essential that your website is tailored to them. With regards to designing a website for any target demographic, you will want to begin with finding out who your company is selling to daily,…

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Importance of UX Design

The Importance of  UX Design

If you are unfamiliar with the concept of UX design, now is the time to find out about it. If your company is serious about improving its inbound marketing, then your company should use UX design. UX stands for user experience and is focused on making the interaction between a given product or service a…

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Negatively Impact SEO

Recognize Content Marketing Mistakes Which Negatively Impact SEO

Can You Negatively Impact SEO? After spending the capital and investing your time into a vivid website that holds a users attention; don’t fall into the trap of content that doesn’t rank on search engines. All of those top tier graphics go to waste if search engines don’t notice your content.  All of your effort…

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