Do it Yourself SEO Analysis. Search Engine Optimization (SEO) is a must for any business in 2020 but is an absolute necessity for a business who is e-commerce based. Search engines are everything for e-commerce; there are no brick and motor locations with illuminated signs on a roadside for them. It is even becoming a must for retail locations to have an online store, especially in the period we live in now. So, with that in mind, your business must know how visible you are to search engines. Multiple factors go into how search engines such as Google and Bing rate websites. With that in mind here are some tips that will let you do a quick do it yourself SEO analysis.
The first step to make in analyzing your SEO is to see where your search engine results page (SERP) rankings fall. The easiest way to find your SERP ranking is to use Google and then Bing your company name to see where you rank. Try different combinations such as your business name and the city your business is in, next try the state it is in and then a combination of city and state. By searching for your business, it will give you a clear picture of your visibility. Obviously, if your SERP rank is low, you may want to reconsider your SEO strategy.
What’s the Headline?
If your website’s SERP rank is consistently low, it may be the title you are using. Your title should be thought of in the same way a call to action would. Your title should make users want to click on it, but at the same time, it should use the right SEO keywords for your business. If you are a law firm you don’t want to have a title that mentions lawyers or attorneys, not something like “We Are Here to Help”. That title is a nice sentiment but will make the law firm all but invisible to search engines. Keep in mind that using the word “Law” is problematic because it is a high volume keyword. The law firm should use things that help it to stand out in the title such as “Florida Personal Injury Law Firm” or “Orlando Personal Injury Law Firm.” These titles use keywords that someone looking for a personal injury lawyer would commonly use.
Meta Descriptions Can Help or Hurt Your SEO
If your meta description does not contain the same keywords being used on your website, especially in something such as a blog post, then it will hurt your SEO campaign. Back to our law firm example, if the law firm has a page on its site related to personal injury and does not use the words “Personal Injury” and any other closely related keyword phrases, then it will cause the SERP to be significantly lower. Crafting a strong meta description will go a long way in improving your SERP ranking. If you have not examined your meta description, now is the time to do so.
Since the early days of the internet, a website with a significant number of backlinks (sites that have linked to yours) has made search engines take notice. If you do not have many backlinks, then it will lower your SERP rank, but that can be changed. You can make a deal with other websites to exchange links. Be careful about who you choose to link in your exchange. Backlinks are a double-edged sword. If you backlink to the wrong type of site, it can hurt your standing with Google and Bing. Let’s say the law firm in our example exchanges links with a site that spams; it would be devastating to your ranking that fact also stands for other unseemly websites.
To Wrap Up
If you use these tips and your SERP ranking is consistently low, you may need help. An agency that specializes in SEO campaigns can set you on the right path. They have the experience and technical knowhow to have a positive impact on your SEO. Now is the time to see the effectiveness of your SEO campaign!