You have heard it before “Content is king.” The statement holds true for websites now just as it did a decade ago, with some new frills. Content marketing, at its core, is still about customers returning because they like the content a website produces. Is your website putting forth great content on a regular basis? Are you getting the number of visits a day you want? If the answer is no to the first question, the answer to the second question is most likely no as well. With that in mind, let’s take a look at effective content marketing that will drive traffic to your site.
Email Content Marketing
Let’s start with an old standby. Email marketing has been around for over two decades because it works. It is one of the most valuable tools for building long term customer loyalty. It lets you keep customers informed of new products or services, sales, new content, or offer discounts. Make sure that you include links to your site and the pages that correspond to offers or discounts. Keep in mind not only does email content marketing let you build a rapport with your customers, it lets you determine who your core customers are. A customer will only sign up for an email list if they are truly interested in your brand. Two things to keep in mind with email marketing, include only one call to action, so your email is not spammy, and let the receiver chose between HTML or plain text.
If your website lacks a blog, you are leaving an important content marketing tool on the table. A blog should be central to your content marketing strategy. Why? It is the reason a potential customer will return to a website repeatedly, and it is the reason they will sign up to receive emails from your company.
An effective blog is one that will be relevant to your field or product, is engaging, interesting, and informative. If your blog lacks those three elements, it is not worth having a blog on your site. If you are accurate and consistent with your blog, you can establish your company as an authority on a given subject. Being seen by customers as an authority is a sure way to build brand trust and keep them coming back to read your blog.
Be sure to research what the real-world search terms are that people use for your good or service to ensure that you use the correct keywords in your blog posts. Find out what subjects customers have an interest in to keep them coming back to read your blog post.
As an enhancement to your blog use infographics. Infographics not only help to establish your authority, but they have also become some of the most shared content on social media. One only has to Google the numerous studies on infographics. Most can see why they are shared so often and have become one of the hottest things in content marketing. You must cite your sources with your infographic so that it is credible and be sure that the content is interesting and relevant to your company’s field or industry.
Adding a popup wheel that offers a prize or a discount is an excellent way to keep a customer entertained and coming back for more. Similarly using quizzes will also bring your customers back if they know they can get a reward or discount.
Effective Content Marketing is a Must
What can we take away from these suggestions? It is that to truly compete in the global online marketplace; you must have content that makes customers want to come back to your site.