If you are unfamiliar with the concept of UX design, now is the time to find out about it. If your company is serious about improving its inbound marketing, then your company should use UX design. UX stands for user experience and is focused on making the interaction between a given product or service a satisfying and relevant customer experience. In this instance, UX design relates to your company’s site. Why is UX design crucial to the success of your inbound marketing? Let’s take a deeper look at the importance of UX design.
Make Your Website UX Design Focused if You Want Conversions
It is a well-known fact that people who are unwilling to wait for a website to load are minuscule. Over the decades, the amount of time the average user is willing to wait for a website to load is all of three seconds. You read that right; if your website does not load in three seconds, you will not only lose a customer, they probably won’t return. Guaranteeing your website does not take more than three seconds to load is a key component of UX design. But it is more than having a fast website, you not only have to meet customer expectations, but you have to exceed those expectations. If your site is full of dull colors, boring content, and flat graphics, you can bet your bounce rate will stay consistently high.
Appealing graphics, language, and saturated colors all combine to keep a customer’s attention. Your website shouldn’t be hard to navigate; that is a sure way to lose a customer. A customer who wants to buy a TV does not want to go through eleven steps to do it. The more challenging it is to purchase something or perform a task, the quicker the customer will abandon your website. Remember, load times, vibrant graphics, interesting content, and ease of use all come together to create a positive user experience. UX design means more satisfied customers who will stay on your site longer. When a customer has a negative experience on a website, various studies come to one conclusion; they will not be back.
A Relaxed Vision
Excellent UX design prescribes that colors should be dynamic and blend well together, but don’t use colors so severe it hurts the user’s eyes. Chartreuse is an awful color to use in UX design. Be sure the colors you use balance each other and focus on contrast. The art world has been perfecting what color work best together since cave dwellers drew on walls. From that moment on, there has been an abundance of information composed on the subject. A little research can guide you to what colors combine together best. Be sure that the colors and content you use are in conjunction with your branding guide. Great UX design is an outstanding way to build your brand.
Good UX Design is Profitable
If a visitor to your website and finds it fascinating and appealing, they will spend more time on the site. Increased user times gives you a greater chance they will purchase your goods or services. If your site has sub-standard UX design, there is not much of a chance of a purchase happening. This lack of design is why good UX design is essential if your business is reliant on e-commerce.
Good UX design comes from a simple, uncluttered, and appealing design. Your company may think its a good idea, but cramming your website with irrelevant content and immense images that stifle load times will only frustrate your customers. A downside of too many effects is that confuse users and will lead to a greater bounce rate. And having too much code put into your website means longer to fix issues and more costs. If your site is uncomplicated will bring increased revenue and less capital spent fixing it.
A Final Thought
If you want visitors to your site to become customers, then they should have a great experience. It should be convenient and pleasant, that will bring them back time and again, that’s a good UX design.