Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice.
Google Ads is Not Like Traditional Advertising
Google Ads is essentially an auction. Your company is bidding on your ad being seen (cost per impression) and is not guaranteed. Google Ads works similarly to E-Bay. When you bid on an antique armchair last fall, you were bidding against others who wanted the armchair as well. You chose a dollar amount you were willing to pay for the unique chair at $500 thinking no one else would possibly pay more and discovered you were outbid by $70. Google Ads works the same way with a few small differences. They allow you to set what you are willing to pay per click manually, or it can automatically bid for you inside of a set budget.
Google Ads is quite simple to set up and bid, but the right keywords and content are needed. Be mindful, using PPC ads is paying for clicks, not for it to be seen on one specific occasion, such as a TV or radio advertisement. Remember you are paying for clicks with pay per click advertising; your competitor is as well. What does that mean? When you are bidding $10 per click, and your competitor is bidding $50 per click, your competitor’s ad will be seen before yours and every ad that had a higher bid than your ad. If you are selling cookies, you are not going to outbid Nabisco or Keebler, so you should focus on what it is that makes your cookies unique and use relevant keywords. How vital are the keywords? Let’s take a look.
Google Ads and the Importance of Keywords
Keywords are essential to the success of any PPC campaign. With Google Ads, it makes the difference of your ad being viewed at a sensible rate or having to pay an unreasonable price for your ad to be seen. Why do keywords make a difference? Simple, relevance, and quality.
You will need to choose a keyword that is related to your business. If you are selling an environmentally friendly driveway sealer, you should use keywords that are relevant and therefore your ad will be viewed. If you are a smaller to mid-sized business, you won’t want to compete with the large paint companies. Using the keyword paint is too broad, and your ad won’t be seen. Use specific keywords and phrases that match your product and the region in which you sell. Here are a few examples.
- Environmentally Safe Driveway Sealer Orlando.
- Low VOC Driveway Sealer Orlando.
- Environmentally-Friendly Driveway Sealer Orlando
- Non-Toxic Driveway Sealer Orlando.
- Local Green Driveway Sealer Company Orlando.
Google will choose the ad with the most relevant keywords to a search plus the highest bid to be displayed on the search engine results page (SERP). As you can gather, using the correct keywords can aid your ad being seen before your competitors even if they bid higher due to your keywords being more relevant.
Still Confused About Google Ads?
If you still are unsure of how Google Ads work or are too busy to take on Google Ads, Incend Media can help. Call us now or use our simple online contact form. One of our friendly and helpful staff will discuss Google Ads as well as PPC in general. Don’t put off a better PPC campaign, call today!