Social Media Marketing

Being Active on Social Media is Vital to Your Business’s Success

Social Media Marketing. Things have changed since the days of MySpace when social media was in its infancy. Today social media is teeming with the activity which can often be volatile. There are positives and negatives in social media, and you have to know how to tap into one and avoid another. You need a team of social media experts who know what content works and how to avoid content that will bring a storm of unwanted criticism.

The three keys to being successful with Social Media Marketing:

Captivate New Fans

The first part of any social media marketing plan is to attract and captivate fans that allow the organization to garner more eyes on their product or services.

Engage Existing Fans

By far, engagement is the most challenging part of social media marketing. It's easy to get eyes on the messaging, more challenging to keep them. Adapting to social dynamics is key to keeping fans engaged.

Grow Brand Reach

The ultimate goal is to be the brand on social media on everyone's digital lips. Growth requires consistency at every touchpoint of the brand and each social media platform. One size does not fit all.

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Grow Your Business Online

If your company is serious about increasing customers, an attention-grabbing and active presence on social media is vital. Even with the damaged reputation of Facebook from selling data, it still ranks as the third most visited website in the world. Incend Media’s team of social media experts will help you to take advantage of Facebook and similar sites. We understand the importance of generating organic visits to your website, and social media remains a crucial link in that chain.

We will craft highly targeted and highly effective social media campaigns that deliver the results you want. Our strategy is to develop fluid, flexible, and highly adaptive social media campaigns that are effective. We will map out a plan, but our flexibility allows us to take advantage of changes in trends and platforms. It is our goal to enhance your social media campaigns, and by proxy your websites, SEO results through a clearly defined plan.

Conversions, Conversions, Conversions…

The end goal of any campaign be it through SEO, or social media is to generate conversions. After all, it is the purpose of any business to turn a profit. In order to increase your bottom line, we will optimize your social media campaign to bring about an increase in conversion. Social media, when used correctly, is an excellent way to promote your goods or services. High definition pictures of a product or an instructive video posted to social media not only lets your customer see what the product is all about it creates brand trust.

Here are some of the ways we drive conversions on social media:

Through user-generated content

Creation of exciting and informative content

Social Proof

Social proof is the idea that consumers will adapt their behavior according to what other people are doing.

Addressing concerns about a product

Social Advertising

Optimization of landing pages

If you are an eCommerce based company, conversions are the lifeblood of your business. Incend Media’s team of social media experts will create a social media strategy that can bring more visits to your online store and a natural increase in conversions.

Build Your Brand

Social media can be one of the most effective ways to build brand awareness. It can seem like a daunting task to reach a broader audience in order to build your brand, but with the right strategy, social media can be the right tool to achieve your brand goals. Keeping your brand at the forefront of your target demographic’s mind is a proven way to bring about sustainable growth.

Authentic content is an increasingly important factor in the success of a social media marketing campaign. In order to build your credibility, you need to know what your company’s “voice” is and that is done by knowing your company’s identity. Our social media experts will help you to determine your brand voice to gain authenticity and credibility with social media users.

What Social Media Does for Your Brand

Social media gives you both the chance to address both inbound and outbound marketing at the same time. By creating thought-provoking, informative, and interesting posts, you create consistency in your brand image with social media users.

When you use Incend Media to bolster your social media presence, we will increase:

Customer Engagement

Increase Social Followers

Top of Mind Awareness

Word of Mouth Marketing

Brand Loyalty

Brand Awareness

Integrity (Brand)

Brand Equity

Let Incend Media be your guide in the maze of social media and brand awareness.

Drive More Traffic to Your Site

Driving traffic to your website can be a complicated prospect. Creating content that connects with your social media followers takes skill and experience. If you are not experienced in creating content to reach a target audience, you can end up wasting time and resources on a failed campaign. We understand that increased traffic from your social media accounts is about interacting with your audience and building relationships on each platform. We know that it can be taxing to create and maintain social media accounts. Our Social Media team can help alleviate the pressure to support daily interactions. Here are some of the ways we will drive traffic from your social media accounts to your website:

  • Through engaging and fascinating content
  • SEO minded post that links to your site
  • Using amplified content
  • Capturing attention with vivid and inspiring hero images
  • By social promotion
  • Through active and consistent user engagement

Excellence in Social Media through Audits and Analysis

If you want your social media campaign to be a success, you have to be customer service minded. You have to understand what your audience wants and how to provide it. The most effective way to find out what your followers expect from your website is to analyze metrics and to keep doing what works and eliminate what does not. We audit your social media accounts through:

  • Monitoring and tracking of accounts
  • Social audits
  • Social listening
  • Clear guidelines

Incend is the Social Media Expert

Contact us today at 844.521.0078. Or complete our convenient online contact form. One of our knowledgeable staff will be in touch to discuss making your social media presence more impactful.