PPC Management that Gets Results
A PPC campaign done the right way can make a significant impact on traffic to your website. While search engine optimization (SEO) campaigns are an excellent way to drive traffic to your site, they often take time to produce results. In using PPC ads, the impact is nearly instantaneous. If you need conversions right away, there is no better method than a PPC campaign.
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PPC not only can drive traffic, but it can also be used to for many things such as:
- Informing the public of a new good or service.
- Launching a new website
- Building leads
- Building brand awareness
- Announce sale or discounts
- Gathering data to use in an SEO campaign
- And additional applications
As you can clearly see, PPC can be a powerful tool to improve your business on multiple levels. Incend Media knows PPC and can put that knowledge to use for you.
PPC Gives Fast Results
If your company needs to give your inbound marketing a quick lift, then PPC ads are possibly the most reliable way to reach your goal. SEO alone can take weeks or even months to yield significant results; PPC will begin working as fast as the ad can be created and posted. We can also use your PPC campaign to acquire keywords that will improve your SEO campaign. When results begin to come in, analytical tools will help us what strategy works and what needs adjustment which allows us to make changes to your ads quickly through what is known as key performance indicators (KPI). KPIs are things such as conversions, clicks, and views. By having an active PPC campaign and making continual changes to our strategy, Incend Media can produce ROI from the money you spend on PPC ads
Types of PPC Ads
There are several types of PPC ads to be considered. Incend Media will help you to identify your core customers and determine which type of PPC ad will reach them and where to place it. Here are a few of the formats used for PPC.
Our Pay Per Click Services Strategy
Incend Media will employ a multifaceted approach to your PPC campaign. There are a number of ways to market with PPC effectively. We understand what approaches yield results and what methods don’t. Here are some of the services we provide as part of our strategy:
- Strong calls to action (CTAs) in your PPC ad to motivate potential customers to visit your site
- Bidding practices that won’t break your budget
- Detailed Analytics Reports
- We will use data gained through the PPC campaign and apply it to your SEO campaign
We will continually analyze the impact of the PPC ads we craft and make adjustments as needed to improve results. The ultimate goal of our strategy is to provide you with PPC ads that drive traffic to your website and turn visitors into customers.