Pay Per Click Services

PPC Management that Gets Results

A PPC campaign done the right way can make a significant impact on traffic to your website. While search engine optimization (SEO) campaigns are an excellent way to drive traffic to your site, they often take time to produce results. In using PPC ads, the impact is nearly instantaneous. If you need conversions right away, there is no better method than a PPC campaign.

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PPC not only can drive traffic, but it can also be used to for many things such as:

  • Informing the public of a new good or service.
  • Launching a new website
  • Building leads
  • Building brand awareness
  • Announce sale or discounts
  • Gathering data to use in an SEO campaign
  • And additional applications

As you can clearly see, PPC can be a powerful tool to improve your business on multiple levels. Incend Media knows PPC and can put that knowledge to use for you.

PPC Gives Fast Results

If your company needs to give your inbound marketing a quick lift, then PPC ads are possibly the most reliable way to reach your goal. SEO alone can take weeks or even months to yield significant results; PPC will begin working as fast as the ad can be created and posted. We can also use your PPC campaign to acquire keywords that will improve your SEO campaign. When results begin to come in, analytical tools will help us what strategy works and what needs adjustment which allows us to make changes to your ads quickly through what is known as key performance indicators (KPI). KPIs are things such as conversions, clicks, and views. By having an active PPC campaign and making continual changes to our strategy, Incend Media can produce ROI from the money you spend on PPC ads

Types of PPC Ads

There are several types of PPC ads to be considered. Incend Media will help you to identify your core customers and determine which type of PPC ad will reach them and where to place it. Here are a few of the formats used for PPC.

Text PPC Ads

In search engines such as Google and Bing text ads appear above the search results for a specific keyword for which a user has searched. The ad is brief and includes a “snippet” that tells the customer about your business and a link to your website. At Incend Media before we start writing your ads, we seek to understand things from the target audience’s perspective. Things like what problems are they experiencing? What are their pain points? How does this product or service solve their problems?

Display PPC Ads

Display ads are nearly as old as the internet itself. These ads have staying power for a good reason. Most internet users are creatures of habit and visit the same sites daily. If you know what sites your target demographic frequent, then we can craft a display (banner) ad that connects with them. There are three types of display ads: text ads, GIF ads and HTML5 ads. Based on your customer’s preferences, we will produce the right kind of banner ad to be seen on the websites your customers visit the most.

PPC Shopping Ads

PPC shopping ads are a little more complicated than text PPC ads. Like text ads in Google and Bing, they are displayed above the organic results based on a keyword searched for by a user. Unlike text ads, shopping ads include pictures or the product, pricing, and a merchant name. Shopping PPC ads traditionally have a high click-through rate because it allows the user to comparison shop. This technique remains a highly effective way to get conversions. If someone is shopping for a good or service your company provides then it is a natural progression for the potential customer to click through to your site. In many ways, this is the type of PPC advertising that produces the most conversions.

Remarketing PPC Ads

You may have noticed when you search for a specific keyword like fishing equipment that everywhere you go on the internet, you see ads pertaining to fishing equipment. These are known as remarketing advertisements, and they are another type of PPC ad. Some also refer to remarketing campaigns as retargeting campaigns. It gets your good or service repeatedly in front of potential customers. Remarketing ads increase top of mind awareness in your target demographic, which will convert them into paying customers. We’ve found that conversion rates actually increase the more users see an ad within remarketing campaigns.

Our Pay Per Click Services Strategy

Incend Media will employ a multifaceted approach to your PPC campaign. There are a number of ways to market with PPC effectively. We understand what approaches yield results and what methods don’t. Here are some of the services we provide as part of our strategy:

  • Strong calls to action (CTAs) in your PPC ad to motivate potential customers to visit your site
  • Bidding practices that won’t break your budget
  • Detailed Analytics Reports
  • We will use data gained through the PPC campaign and apply it to your SEO campaign

We will continually analyze the impact of the PPC ads we craft and make adjustments as needed to improve results. The ultimate goal of our strategy is to provide you with PPC ads that drive traffic to your website and turn visitors into customers.

We Know PPC Advertising

At Incend Media, we will create PPC ads that will precisely target and reach your customers resulting in conversions. We will create a strategy that uses PPC to build your brand at the same time as producing conversions. We will craft PPC ads with that grabs and holds a customer’s attention. Don’t keep trying to create your own PPC ads. Call us now at either 844.521.0078 or fill out our simple online contact form. One of our staff will discuss with you how we can improve your PPC campaign. Don’t hesitate, act now!