United Way Websites

Everything you need to tell your story, grow your impact, and align with the refreshed United Way identity.

Your community. Your story. United Way’s refreshed brand gives you the tools to show up with clarity, energy, and consistency. But making that real online—where donors, partners, and volunteers connect with your mission—can feel overwhelming. That’s where we come in.

This website platform was built specifically for United Way affiliates ready to modernize without losing their local identity. It merges the new national brand standards with flexible tools that let you spotlight your programs, campaigns, and community impact—your way. Whether you’re rolling out a full rebrand or just need to simplify your digital presence, this platform gives you a running start. No templates to wrestle with, no need to reinvent what already works. Just a smart, scalable foundation designed to help you stay aligned, stay local, and stay focused on what matters most: changing lives.

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Built for Affiliates. Backed by Strategy. Delivered with Clarity.

United Way mobilizes communities to action so all can thrive. Your website should do the same—clearly, credibly, and at scale.

Why this platform

  • Brand‑aligned from day one—built to reflect the refreshed global strategy, pillars, and voice.
  • Scalable across affiliates—replicate quickly while keeping local control.
  • Built for speed & simplicity—fast, clean, and easy for non-technical teams.
  • Clear CTAs that drive action—give, volunteer, advocate—front and center, every page.
  • Impact storytelling modules—show outcomes across Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency.

How it works

  1. Discovery & brand check—we align on your local priorities and the refreshed brand promise, pillars, and personality (Engaging, Energizing, Elevating).
  2. Content & migration—we port content, wire CTAs, and set up impact modules mapped to the four network impact areas.
  3. Launch & handoff—training for your team; you own updates going forward.

What you get

  • Turnkey theme + blocks for news, partners, campaigns, impact stories, and events
  • Donation & volunteer flows integrated into primary navigation
  • Local customization (pages, programs, partners) without breaking brand
  • Hosting & support options tailored to your affiliate

United Way Ozarks Region

The first rollout launched with United Way Ozarks Region, showing how this platform brings the refreshed brand to life while staying true to local identity. Their site highlights regional programs, impact stories, donor campaigns, and volunteer engagement tools—all within a scalable system that any affiliate can adopt.

Whether you’re a large metro or a smaller regional affiliate, this platform gives you the tools to manage content easily, stay aligned with brand standards, and clearly communicate your mission to the people who matter most. Built for storytelling, action, and long-term growth—this isn’t just a website. It’s a foundation for stronger connection and greater impact.

Want to see what it looks like in the real world?

Home Page Samples

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Learn More About Incend Media!

Discover who we are, what we do, and how we help organizations like yours succeed online. Visit our About page to learn more about our team and approach.