If your company’s pay per click (PPC) campaign has not been yielding the results, you expected maybe its time to change your strategy. A sure sign a change is needed is when you bid high on AdWords and get very few clicks. Perhaps its time to shift your marketing tactics. Here are five tips on how you can bolster your PPC campaign.
Pay Attention to the Details
One of the advantages of a PPC advertisement is that it allows you to know which keywords generate clicks and which keywords are not. Meticulously tracking your PPC results will enable you to adjust your strategy and remove the less effective keywords. The PPC ads have to be checked daily or even hourly according to your PPC campaign’s investment and scope. Thorough inspection allows you to make adjustments immediately that can point your PPC campaign towards success.
Optimize for Mobile
A mistake a number of companies make with PPC ads is investing time and capital in creating perfect keywords. Then they being sure that their website has next-level content and graphics. Ultimately they neglect to optimize it for mobile devices. Be sure your site’s homepage and landing pages are optimized for mobile; this is particularly important if your company is based in e-commerce. Global sales from e-commerce rose to a jaw-dropping 2.68 trillion dollars in 2018. Of those sales, almost half were made on a tablet or smart-phone. Consumers have come to expect the convenience of buying goods or services on their mobile devices and will quickly leave your e-commerce site if they have to adjust the screen constantly. If you want to have clicks converted to sales from mobile devices, your best course of action is to hire a web design agency specializing in mobile optimization.
Fit Additional Calls to Action into Your Ad Using Site Links
Your PPC ad form has space below the ad copy that can be utilized for a link that can be put to use for things such as a location on a map or the cost of an item. These links are referred to as site links because the text links to your site or a product page. Site links can be used to create an additional call to action to help convince a customer who is unsure about clicking your ad that it is the right action.
Use Incentives
A coupon or a free digital download if a customer clicks on an ad will help to produce higher traffic from your PPC ad. When offering a free digital download, be sure it is relevant to your company’s products or services. This approach is also excellent for building your brand by offering something that reflects your company’s true identity.
Don’t Get Outspent
If everything else fails, increasing the number of expenditures on PPC ads seen is a powerful, albeit expensive way to guarantee your ad will be visible. Undertaking this sort of action should only happen after you have determined what keywords will work the best. Blindly spending money on a PPC ad is unlikely to deliver the sort of results you seek. Using keywords that have recently proven useful and testing related keywords while you gradually increase your PPC ad budget can bring impressive results. It is true in terms of PPC ads you need to spend money to make money, but that is not all. You should be sure your company can increase the budget for your PPC ads. It’s unwise to overspend on PPC ads if you are a small business; the company may not be around to see the benefits of your PPC ads.
To Sum Up
You should understand that using an agency specializing in PPC ads and SEO can bring the greatest results. Such agencies have professionals who track the latest analysis and trends and incorporate them into their PPC ad strategy. If you decide to create your own PPC ads or have a company that specializes in them do it; using these tips will help bring positive results.
For more information on how Incend Media can help you contact us today.
