In today’s digital age, most students begin their search for higher education online. If your institution doesn’t appear prominently in search results, you risk missing out on many potential students. This challenge is precisely where Incend Media, a specialized SEO agency for higher education, can significantly help. Why Your Institution Needs SEO: Get Noticed by…
If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, any number of issues could cause it. Also, if your bounce rate is below 60%, your site is average; if it is 40% or lower, you are hitting a home run every…
If you are in business, you know how crucial your website is to its survival. Just having a website is no longer enough; your site must continually draw in new customers and stay one step ahead of competitors. How do you know if your site is thriving and not just surviving? You must look to…
Is Your company about to undertake a significant inbound marketing campaign and is thinking of using pay-per-click (PPC) advertising? Are you unsure if PPC will help your company realize its goals? Do you worry it won’t provide a return on investment? Those are all good questions, and the truth is no one size fits all…
SEO Plans for Small Businesses. If you own a small business or startup, you know every dollar must count. A small customer base means less cash flow, which would appear to indicate less SEO opportunity, but that is an overt misconception. If you put in the time and effort to follow a few easy recommendations…
Meta descriptions still matter, perhaps not as much as they did a few years ago, but they still are part of search engine algorithms such as Google and Bing. Having a solid meta description may not get you to the top of a search engine results page, but it can keep you from being penalized.…
Social media is a constantly shifting landscape that takes savvy to navigate and evade obstacles. If your business undertakes its own social media campaign, it could face some of the traps that are common to an inexperienced enterprise. Engaging a social media agency will be a great move for your company if you have no…
Improve Your SEO. Keyword research is vital to understanding both your site’s SEO and your competitors. This task is made easier by a number of tools, both free and paid. Here are some of the best of both. Best Keyword Tools: Google Keyword Planner Google Analytics and Google Search Console MozPro SEMrush Moz Bar Woorank…
When was the last time your company’s website was updated? If it’s been over three years, you should consider updating it. So if you are wondering what updating your website would look like, here are a few of the web design trends to consider in 2021. Flat Design The idea behind-flat design is a website…
If you are looking to improve your SEO rankings consistently, having blog posts on your site is an excellent way to achieve that goal. You can infuse your blog posts with content relevant to your website along with effective keywords to be noticed by Google. There is, however, something you should be aware of, blog…