Use Pay Per Click

Should Your Company Use Pay Per Click (PPC)?

Is Your company about to undertake a significant inbound marketing campaign and is thinking of using pay-per-click (PPC) advertising? Are you unsure if PPC will help your company realize its goals? Do you worry it won’t provide a return on investment? Those are all good questions, and the truth is no one size fits all…

SEO Plans for Small Businesses

Effective SEO Plans for Small Businesses

SEO Plans for Small Businesses. If you own a small business or startup, you know every dollar must count. A small customer base means less cash flow, which would appear to indicate less SEO opportunity, but that is an overt misconception. If you put in the time and effort to follow a few easy recommendations…

Avoiding Meta Description Mistakes

Avoiding Meta Description Mistakes

Meta descriptions still matter, perhaps not as much as they did a few years ago, but they still are part of search engine algorithms such as Google and Bing. Having a solid meta description may not get you to the top of a search engine results page, but it can keep you from being penalized….

Web Design Trends for 2021

Web Design Trends for 2021

When was the last time your company’s website was updated? If it’s been over three years, you should consider updating it. So if you are wondering what updating your website would look like, here are a few of the web design trends to consider in 2021. Flat Design The idea behind-flat design is a website…

Blog Comments and Google Rankings

Blog Comments and Google Rankings

If you are looking to improve your SEO rankings consistently, having blog posts on your site is an excellent way to achieve that goal. You can infuse your blog posts with content relevant to your website along with effective keywords to be noticed by Google. There is, however, something you should be aware of, blog…

Do it Yourself SEO Analysis

Do it Yourself SEO Analysis

Do it Yourself SEO Analysis. Search Engine Optimization (SEO) is a must for any business in 2020 but is an absolute necessity for a business who is e-commerce based. Search engines are everything for e-commerce; there are no brick and motor locations with illuminated signs on a roadside for them. It is even becoming a…

load speed

Load Speed is Crucial to a Website’s Success

Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…