If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, any number of issues could cause it. Also, if your bounce rate is below 60%, your site is average; if it is 40% or lower, you are hitting a home run every…
If you are in business, you know how crucial your website is to its survival. Just having a website is no longer enough; your site must continually draw in new customers and stay one step ahead of competitors. How do you know if your site is thriving and not just surviving? You must look to…
Meta descriptions still matter, perhaps not as much as they did a few years ago, but they still are part of search engine algorithms such as Google and Bing. Having a solid meta description may not get you to the top of a search engine results page, but it can keep you from being penalized.…
When was the last time your company’s website was updated? If it’s been over three years, you should consider updating it. So if you are wondering what updating your website would look like, here are a few of the web design trends to consider in 2021. Flat Design The idea behind-flat design is a website…
Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…
Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…
Small Business Websites. Like many small businesses, you may think you can’t compete with the corporate juggernauts in your field. You conjecture they have the capital to create a smart and quick loading website and you have limited resources. If you feel this way, take heart, you can have an effective website as well. You…
Website Design Planning. The old expression measure twice, cut once seems out of place when applied to the concept of web design, but it holds true. Knowing in advance what your goals and expectations for your website are can save you trouble down the road. So, with that idea in mind, here are three reasons…
As the internet continues to expand and develop into a larger and larger marketplace, it means that there are more websites from your competitors who sell the same goods or services as your company. With increased competition, your website must wow customers when they visit. An awe-inspiring site can make your brand stand out from…
If your company wants to sell to a specific target demographic (or niche), such as people who eat organic apples, then it’s essential that your website is tailored to them. With regards to designing a website for any target demographic, you will want to begin with finding out who your company is selling to daily,…