If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, any number of issues could cause it. Also, if your bounce rate is below 60%, your site is average; if it is 40% or lower, you are hitting a home run every…
If you are in business, you know how crucial your website is to its survival. Just having a website is no longer enough; your site must continually draw in new customers and stay one step ahead of competitors. How do you know if your site is thriving and not just surviving? You must look to…
SEO Plans for Small Businesses. If you own a small business or startup, you know every dollar must count. A small customer base means less cash flow, which would appear to indicate less SEO opportunity, but that is an overt misconception. If you put in the time and effort to follow a few easy recommendations…
Meta descriptions still matter, perhaps not as much as they did a few years ago, but they still are part of search engine algorithms such as Google and Bing. Having a solid meta description may not get you to the top of a search engine results page, but it can keep you from being penalized.…
Improve Your SEO. Keyword research is vital to understanding both your site’s SEO and your competitors. This task is made easier by a number of tools, both free and paid. Here are some of the best of both. Best Keyword Tools: Google Keyword Planner Google Analytics and Google Search Console MozPro SEMrush Moz Bar Woorank…
Do it Yourself SEO Analysis. Search Engine Optimization (SEO) is a must for any business in 2020 but is an absolute necessity for a business who is e-commerce based. Search engines are everything for e-commerce; there are no brick and motor locations with illuminated signs on a roadside for them. It is even becoming a…
If you want to rank higher in your community and the surrounding area, the key is using content that will boost your local SEO. Before we get to content, some basics need to be employed for your content to have an impact on your local SEO. Take a NAP NAP is simply an anacronym for…
Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…
In classic books from The Art of War and Wealth of Nations to the financial advisory websites of today, one thing remains clear, the old saying is true “you have to spend money to make money.” In this case, the money is spent on investment and more specifically, search engine optimization (SEO) When it comes…
Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…