Incend Media has completed the rollout of a new website for United Way Ozarks Region, aligned with United Way Worldwide’s updated brand strategy and built to strengthen local engagement and regional reach. This initiative follows the organization’s 2025 name change from United Way of the Ozarks to United Way Ozarks Region, reflecting its region-wide mission…
In today’s evolving digital landscape, search is no longer limited to Google. Customers are asking questions to Siri, Alexa, ChatGPT, and other AI tools. If your business wants to be found, you need to understand SEO, AEO, and LLMO—and how they work together. In this guide, we break down the difference between Search Engine Optimization…
In the digital age, users seek immediate answers to their queries. With the rise of voice assistants like Siri, Alexa, and Google Assistant, the way people search for information has fundamentally changed. Enter Answer Engine Optimization (AEO)—a strategy that ensures your content provides direct answers to user questions, positioning your business at the forefront of…
In today’s digital age, most students begin their search for higher education online. If your institution doesn’t appear prominently in search results, you risk missing out on many potential students. This challenge is precisely where Incend Media, a specialized SEO agency for higher education, can significantly help. Why Your Institution Needs SEO: Get Noticed by…
If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, any number of issues could cause it. Also, if your bounce rate is below 60%, your site is average; if it is 40% or lower, you are hitting a home run every…
If you are in business, you know how crucial your website is to its survival. Just having a website is no longer enough; your site must continually draw in new customers and stay one step ahead of competitors. How do you know if your site is thriving and not just surviving? You must look to…
Is Your company about to undertake a significant inbound marketing campaign and is thinking of using pay-per-click (PPC) advertising? Are you unsure if PPC will help your company realize its goals? Do you worry it won’t provide a return on investment? Those are all good questions, and the truth is no one size fits all…
SEO Plans for Small Businesses. If you own a small business or startup, you know every dollar must count. A small customer base means less cash flow, which would appear to indicate less SEO opportunity, but that is an overt misconception. If you put in the time and effort to follow a few easy recommendations…
Meta descriptions still matter, perhaps not as much as they did a few years ago, but they still are part of search engine algorithms such as Google and Bing. Having a solid meta description may not get you to the top of a search engine results page, but it can keep you from being penalized.…
Social media is a constantly shifting landscape that takes savvy to navigate and evade obstacles. If your business undertakes its own social media campaign, it could face some of the traps that are common to an inexperienced enterprise. Engaging a social media agency will be a great move for your company if you have no…
Improve Your SEO. Keyword research is vital to understanding both your site’s SEO and your competitors. This task is made easier by a number of tools, both free and paid. Here are some of the best of both. Best Keyword Tools: Google Keyword Planner Google Analytics and Google Search Console MozPro SEMrush Moz Bar Woorank…
When was the last time your company’s website was updated? If it’s been over three years, you should consider updating it. So if you are wondering what updating your website would look like, here are a few of the web design trends to consider in 2021. Flat Design The idea behind-flat design is a website…
If you are looking to improve your SEO rankings consistently, having blog posts on your site is an excellent way to achieve that goal. You can infuse your blog posts with content relevant to your website along with effective keywords to be noticed by Google. There is, however, something you should be aware of, blog…
Do it Yourself SEO Analysis. Search Engine Optimization (SEO) is a must for any business in 2020 but is an absolute necessity for a business who is e-commerce based. Search engines are everything for e-commerce; there are no brick and motor locations with illuminated signs on a roadside for them. It is even becoming a…
If you want to rank higher in your community and the surrounding area, the key is using content that will boost your local SEO. Before we get to content, some basics need to be employed for your content to have an impact on your local SEO. Take a NAP NAP is simply an anacronym for…
Load Speed is crucial to a website’s success. Has your business invested employee hours and capital into assuring that your website contains both appealing content and dynamic, attention-getting graphics? All of the effort you put into your website will be for naught if it doesn’t load fast enough. We live in a time where people’s…
Content marketing is a long-established strategy it has existed in one form or another dating back to the sixteenth century in items such as flyers and handbills. The concept has endured because it works; it’s simplicity itself. Content marketing, as it exists today, began in the late 90s as with the rise of the internet…
If your company’s website uses WordPress, and you have various social media accounts, you may think you have everything covered, but there is more to the relationship between WordPress and social media. Everyone understands WordPress is the way of the foreseeable future, thanks to its functionality. Social media marketing has become a prominent factor in…
Your company may be like thousands of others and has joined the ranks of WordPress users; then you should consider your web host. The correct hosting for WordPress can either improve or damage things, such as sales and SEO. Although you may not have studied which host to use for word press, it is essential…
If your company’s pay per click (PPC) campaign has not been yielding the results, you expected maybe its time to change your strategy. A sure sign a change is needed is when you bid high on AdWords and get very few clicks. Perhaps its time to shift your marketing tactics. Here are five tips on…
In classic books from The Art of War and Wealth of Nations to the financial advisory websites of today, one thing remains clear, the old saying is true “you have to spend money to make money.” In this case, the money is spent on investment and more specifically, search engine optimization (SEO) When it comes…
Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…
Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice. Google Ads is Not Like…
Small Business Websites. Like many small businesses, you may think you can’t compete with the corporate juggernauts in your field. You conjecture they have the capital to create a smart and quick loading website and you have limited resources. If you feel this way, take heart, you can have an effective website as well. You…
The way customers view a company’s brand has changed significantly during the last twenty-five years. In the not too distant past, the quality of a product was the reason a customer connected with a brand; in the digital age consumers not only want quality but a brand with which they identify. Image and having a…
Website Design Planning. The old expression measure twice, cut once seems out of place when applied to the concept of web design, but it holds true. Knowing in advance what your goals and expectations for your website are can save you trouble down the road. So, with that idea in mind, here are three reasons…
You have heard it before “Content is king.” The statement holds true for websites now just as it did a decade ago, with some new frills. Content marketing, at its core, is still about customers returning because they like the content a website produces. Is your website putting forth great content on a regular basis?…
You may think your pay per click (PPC) campaign is going well but is it really? There are a few things you may not have thought about when planning your PPC campaign; overlooked details are the difference between merely connecting with a few potential customers, and having customers ready to buy one of the goods…
Expanding Your SEO. It’s true Google is still the top search engine on the internet, but by no means should you limit your company’s search engine optimization (SEO) campaign to Google. When it comes to SEO, Google should be your primary focus; after all, it is the way most internet users access the internet. Although…
SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles…