In classic books from The Art of War and Wealth of Nations to the financial advisory websites of today, one thing remains clear, the old saying is true “you have to spend money to make money.” In this case, the money is spent on investment and more specifically, search engine optimization (SEO) When it comes…
Predictive SEO. Have you been getting the results you want from your search engine optimization campaigns? If not, it may be time to rethink your strategy. Recently an approach to digital marketing known as Predictive SEO has emerged as an effective way to drive more traffic to a website. Let’s take a look at what predictive…
Understanding Google Ads. Anyone who knows pay per click (PPC) ads understands that just like search engine optimization (SEO) that Google is on top. You probably understand this but have never used PPC, not to mention Google’s ads. So, to help you understand here is Google Ads for a novice. Google Ads is Not Like…
Small Business Websites. Like many small businesses, you may think you can’t compete with the corporate juggernauts in your field. You conjecture they have the capital to create a smart and quick loading website and you have limited resources. If you feel this way, take heart, you can have an effective website as well. You…
The way customers view a company’s brand has changed significantly during the last twenty-five years. In the not too distant past, the quality of a product was the reason a customer connected with a brand; in the digital age consumers not only want quality but a brand with which they identify. Image and having a…
Website Design Planning. The old expression measure twice, cut once seems out of place when applied to the concept of web design, but it holds true. Knowing in advance what your goals and expectations for your website are can save you trouble down the road. So, with that idea in mind, here are three reasons…
You have heard it before “Content is king.” The statement holds true for websites now just as it did a decade ago, with some new frills. Content marketing, at its core, is still about customers returning because they like the content a website produces. Is your website putting forth great content on a regular basis?…
You may think your pay per click (PPC) campaign is going well but is it really? There are a few things you may not have thought about when planning your PPC campaign; overlooked details are the difference between merely connecting with a few potential customers, and having customers ready to buy one of the goods…
Expanding Your SEO. It’s true Google is still the top search engine on the internet, but by no means should you limit your company’s search engine optimization (SEO) campaign to Google. When it comes to SEO, Google should be your primary focus; after all, it is the way most internet users access the internet. Although…
SEO Through Link Building. Are your company’s SEO campaigns falling flat despite your best efforts? Is your company’s search result page (SERP) ranking is no better on Google or Bing than before you started? If so, you are probably frustrated and wondering what you can do to get better SERP rankings. You have read articles…